It used to be that businesses depended on print, television, and radio for means of advertisement. It worked so well that you probably remember some classic marketing jingles from your childhood. Now, social media has become a standard addition to successful marketing strategies.
Studies show that nearly 92 percent of American companies, with more than 100 employees, will market their brand on social media in 2021. That’s up from 86.2 percent. Researchers predict that the percentage may jump as high as 93 percent in 2022, which means that social media holds a serious advantage for those who want to make money.
No matter which social media platform you prefer, you’re bound to see a plethora of advertisements. They represent countless goods and services, from iconic corporations to local small businesses. Many of these companies have dedicated accounts, and they invite members to follow them. You’ll notice streaming commercials, coupon codes, and flash sales that are only available to the platform’s viewers. What you’ll also notice is that these ads will be very targeted, taking your search history and/or location into account.
If you own a business, it stands to reason that social media can be an effective marketing tool. Like most advertising tasks, maintaining your social media presence takes time, skill, and resources. Larger companies may outsource their social media management. Others may do it in-house as part of their marketing department, especially smaller companies. The owner or a designated employee may be responsible for the task.
Tips for Efficient Social Media Management
Whether you have a whole marketing department or are doing the work yourself, social media management requires constant attention. These global platforms are being updated constantly, so you must stay current to be competitive. Here are seven helpful tips to make the most of your social media presence.
1. Find Your Niche
A critical factor in managing social media is identifying your target audience. It’s estimated that at least 4.5 billion people are currently using social media. Each person visits an average of 6.7 platforms, so you have a global audience. Carefully analyze how your product fits into the audience of the platform you want to use. Also, you may consider being on more than one platform to reach a broader customer base.
2. What Are You Selling?
To successfully market your company on social media, your brand needs a solid presence. Provide a voice for your business and keep it consistent for potential customers. When you post reliable information, you’re creating familiarity in your audience’s mind. It helps you gain valuable trust and confidence on each platform.
How you present your brand is also essential to your social media presence. Take time to research your demographics to see what would appeal most to them. What may catch the attention of young adults may not be as attractive to seniors and vice-versa. Creating strong branding may also influence your choice of social media platforms.
3. Know When to Post
An essential part of presenting your brand to your targeted audience is timing. Do you know the peak usage hours on your social media platforms? Since each forum is different, you’ll need to gauge your posts accordingly. Try to research your chosen platforms to figure out the best time, content, and volumes. It’s a delicate balance of advertising at peak times without overwhelming your audience with posts.
4. Don’t Forget Algorithms
If you’ve advertised on social media for any length of time, you’ve learned that each platform has its own flow. They use a set of rules called an algorithm, which ranks the order of the content users see. Social media platforms change with technology and often change their algorithms.
You may have successful posts and get used to a specific algorithm. It can change without notice, so it takes careful attention to recognize the new algorithm and make necessary tweaks. Stay current each day by reading updates on your platforms. You can also read articles about how comparable businesses are changing their content.
5. Surveys Are Key
Companies that are out of touch with their customers won’t last in this competitive market. You can check the pulse of your social media marketing with surveys and customer inputs. These are priceless tools that you can use to gauge how your audience perceives your brand and their satisfaction.
Do your social media ads have a rating system for verified customers? Maybe you also have a field for comments. You’ll discover what’s making your customers happy and what isn’t working. Use negative feedback as a way to make positive changes to your ads or your products.
Even if you have excellent products with creative ads and sponsored content, how can your audience learn more? It’s frustrating when customers have questions about your goods and services and don’t know how to contact you. Be available to potential customers and provide your contact information as well as business hours. You don’t want them to go to a competitor just because you weren’t easily reachable.
6. Set a Budget
No matter what size your company is, you must have a budget to stay financially strong. The size of your social media presence depends on your marketing budget. You need to know how much money you must invest in ads and other sponsored content. Use the platforms that best match your goods and services to get the biggest bang for your buck.
7. What Are Your Results?
Remember social media platforms aren’t static. You’ve already noticed the importance of a strong brand, finding your target audience, and changing with algorithms. Your income will reveal how successful your social media plan is. Remember that you needn’t be a Fortune 500 company to have successful social media marketing.
Are you watching current trends and researching metrics of your chosen platforms? Have peak hours changed, or do you need a platform that better represents your product? Analyzing your numbers as well as user comments, likes can help you make necessary changes. It’s also helpful to keep an eye on how your competitors are performing.
Grasping Social Media Management
To keep your social media marketing fresh and appealing, your plans must evolve with it. What may be your niche on one platform may not be the case tomorrow? Constant research and understanding your targeted audience can not only build your social media presence but can boost your company sales.
Call us today at +1-781-652-1996, write us [email protected], or use our contact page to reach out to us and we will be happy to schedule a meeting with you and discuss your social media management needs.