So you’ve built your site and now you need people to start buying things so you can make money. The goal now is to turn your website visitors into real-life customers. This is when optimizing your website to increase your conversion rate comes into play. Creating a powerful money-generating website is all about having a plan, working on your copywriting, and understanding the psychology behind people’s purchases. When do people feel the need to do an impulse buy? How do you get them to buy what you are selling?
Increasing Your Website Conversion Rate:
1. Learn More About The Consumers in Your Niche
The most powerful tool you can ever develop is the ability to understand your readers in your niche. What do the people in your niche want? What are they striving to achieve? It’s best you dive into what their problems are and how you can better define why you have the answer for them. Powerful copywriting is about finding a problem, providing a solution, and giving them every reason to say yes to what you have to offer. Improving your website conversion rate is all about better understanding every aspect of your niche.
2. Create A Sense of Urgency
When that huge sale at the mall is about to end and you’re passing the window, it’s easy to jump on that opportunity because you know it won’t last for long. Create a sense of urgency on your website for anything and everything you sell. While you shouldn’t make your website tacky and obvious with the sales writing schemes, you should include a sense of urgency that doesn’t sacrifice quality copywriting. It’s all about honesty, so don’t provide a sale and say it’s going to end if you decide to run that same sale again two weeks later. Create different offers.
3. Visually Pleasing
Think of every possible website you have ever visited that made it easy for you to make a purchase. Did the last website you visited make it easy to make a purchase? Was the website visually stunning and provided graphics that entertained you? Being visually pleasing is a unique way of building trust and showcasing professionalism, and it can easily improve your website conversion rate.
4. Creating Trust Before They Even Visit Your Site
Increase your website conversion rate by simply building trust with your readers before they even get onto your site. Whichever strategies you are using to drive traffic to your website, the key is to utilize every ounce of marketing to your advantage. Create videos on Instagram that reel people into your brand and builds trust. If you’re going to use paid Facebook advertising, make sure your ads are building that idea in your viewer’s eyes that you have the solution to their problem. To improve your conversion rate, you need to start convincing people even before they get to your site.
5. Social Proof
Provide as much social proof as possible. Getting testimonials of your readers achieving success or glowing reviews of your products sprinkled all over your site can make a world of difference to how people view your company. Having tons of glowing reviews can increase your website conversion rate almost overnight. Social proof is the pathway for developing a connection to your readers and showing them that other people have trusted what you have to offer.
6. Exit Pop Up Ads
Ads are the worst to experience in general on any website, but sometimes it can be the perfect thing to add to your site to keep people engaged and doublethink before they exit. A pop-up ad when they decide to leave your site is a great trick to have, because you can offer people the chance to stay on your site and offer them a deal if they stay on. Different products and businesses have experienced different results from this strategy, so it’s worth experimenting to see if this works on your readers.
7. Add a Live Chat
Providing a live chat to your website can build trust with your consumers. It allows them to feel like the website they are on really cares about their questions and concerns. Investing in a professional customer service agent who can handle people’s questions is worth it to help give off that professionalism to your future customers. Optimizing your website begins with giving your consumers instant feedback when they need it.
8. Generally Improve Your Sales copy
Investing in a top-notch sales copywriter is the best way to build an effective conversion funnel that guarantees your site grows and makes money. However, simply understanding the key concepts of sales copy can allow you to improve your site and make big changes. Conversion rate optimization begins with understanding that every word you write should lead to your buyers making a purchase. Every sentence. Every word. Every line. Each thing you say is either leading them to make a purchase or drawing further away from that. Your website conversion rate will skyrocket when you start nitpicking your sales writing. Start dissecting sales letters in your free time to get a general idea on how to best create content that builds a connection and leads to making a purchase.
If you want to start optimizing your website effectively and build a conversion funnel that leads people to become your customer, all it takes is an honest run-through of your website. Be real with yourself. If something genuinely doesn’t look right and words just don’t flow, take it out and replace it. Effective conversion rate optimization is being minimal and showing proof. Whether that is social proof of happy customers or the results you have achieved in videos or pictures, people want to see the proof. Mix in social proof with actual results and tantalizing sales writing, and you are going to make a fortune.
Call us today at +1-781-652-1996, write us [email protected], or use our contact page to reach out to us and we will be happy to schedule a meeting with you, carry out an audit of your website, and optimize it for greater conversion rate.