The most important part of any business is having customers. When word of mouth has reached a plateau and traditional marketing just isn’t working out for you, this is when going the digital route and utilizing search engines like Google come into play. Having more ways to market your business in the digital realm makes it easy for new potential customers to see what you have to offer. Search engine optimization is the holy grail of long-term success online for your brand. Why is SEO important? It’s important because of how much it can catapult your business to the top of your industry.
What is Search Engine Optimization?
SEO stands for Search engine optimization, and it basically means optimizing your website to properly rank on Google, Bing, Yahoo, or DuckDuckGo, etc for the keywords that your customers are typing into the search engines. Let’s say for example you own a self-defense training studio in San Francisco, California. You can use local SEO strategies so that your website ranks on the first page of Google for every time someone online types in, “Self defense training in San Francisco.” It’s such a powerful concept that still so many businesses are missing out on. If you’re doubting if this form of marketing is worth it, here’s 10 reasons why SEO matters to your business.
Here’s Why Your Business Absolutely Needs SEO
1. You Can Target Your Specific Location (Local SEO)
Local SEO over the years has dominated the mobile industry for a variety of small and medium-sized businesses. Local SEO is basically when you target a specific set of locations to be ranked. You can go as deep as targeting specific towns, small cities, regions, and states. The more specific you get the better.
Local SEO is achieved by optimizing the brand’s website and its content, signing up on Google My Business, registering on local listings relevant to the location and business, just to mention a few. Still not sure how to go about this? Why don’t you call us at +1-781-652-1996 or write us a mail [email protected] and we will be glad to set up your SEO strategy and have that your business ranking locally in a short time.
2. This is FREE Advertising
While it does cost money to invest in a proper marketing plan and a strong team of experts to optimize your business, it’s vital to remember that search engine optimization is not paid advertising. You don’t have to pay for people to click on your site. Paid advertising can get expensive in the long-term, but SEO allows you to rank high on Google or other search engines for months and even years to come.
It is relatively the cheapest form of digital marketing, the payoff compared to others will most likely be more impactful in terms of a brand’s benefit and bottom line.
3. Ranking on Google Impacts Your Buyer’s Decisions
People are not clueless in today’s digital age. Just one quick little search online and people can find everything they need to know about this product or that product. When you pop up for the keywords that your customers are typing to find out about you, you want this information to be from your website, your blog, and your other online platforms. You can use your presence on Google to relay the message of your product’s quality and groundbreaking service and dependability.
This will undoubtedly impact the buyer’s decision in a positive way toward your business when done right, especially when your business or brand is visible in the places people need them for a worthy connection to be made.
4. Long Term Success
When you get your business thriving on the search engines, there is no going back. You have a complete website that will outlast and continue to be ranked on Google and search engines. SEO just requires some maintenance to remain on the front page of major keywords, but usually, all it takes is a few adjustments in your strategy and usually, it’s more than enough to thrive with long-term rankings.
Good SEO implementation will hold water for years to come, and will only get better if you pay more attention to it. This is why SEO matters and your business or brand can’t afford to be missing on this any longer.
5. Powerful Return of Investment
It’s incredibly affordable to invest in the right tools or marketing companies to execute a powerful SEO plan for your business. Imagine having a marketing plan that guarantees people finding your business. It can transform the future of your brand.
A good SEO strategy allows you to measure anything with proper tracking and analytics. While it will not create ROI of searches, it helps you understand how certain actions affected or will affect the performance and growth of your business. Saving money and knowing you are investing properly is why SEO matters to your brand.
If you still don’t use SEO to promote your brand and grow your business, you’re missing out on reaching your customers. When they have a question or need information, you want to be found when they conduct their search. If not, they’ll find your competitors instead. Why don’t you reach out to us today at +1-781-652-1996, write us a mail [email protected] or through our contact page and we will be glad to set up your SEO strategy and have that your business ranking in all search engines.
Finally, with all these points we have outlined in this article so far I believe you are already excited about the prospect of having your business website properly optimized for search engines. In the next few days, we will be publishing part two (2) of this article, ensure your monitor this space for that.