The rise of social media has dominated the way businesses connect to their customers. Instagram, Snapchat, Twitter, and Tik Tok are just a few of the plethora of social networks that are catapulting businesses to reaching record-breaking numbers, but there is one old age “traditional” form of marketing that rings persistently. Email marketing oddly enough is considered an older technique to stay in touch with consumers, but according to McKinsey, it’s still 40 times more effective at acquiring new customers in comparison to Facebook or Twitter.
In 2021, it’s vital that you step up your marketing game and start getting back into using email to better connect and reach more of your consumers. Use these powerful email marketing strategies to take your business to the next level.
1. Go Mobile
Are the emails you craft filled with graphics and charts that really pop but aren’t viewable across all devices? Make sure that your emails are easily viewable on both desktop and mobile devices. About 54 percent of emails are opened primarily on mobile devices, and it’s very easy for consumers to simply delete it because it isn’t easy to view.
2. Utilize Your Subject Lines
Before you can ever present, advertise, or sell a product to anyone in an email, you need to get them to open it first. Using powerful subject lines to properly grab their attention while being honest is important. The worst is getting very “scam-like” emails that just don’t add up, so be honest but try to capture their attention.
3. Give Something of Value
Building your email marketing list is more than just asking people for their emails on their website. You need to effectively provide your readers of value to build rapport. The content on your site should suffice at showcasing your company knows what you are talking about. A great technique is to offer something of great value for free when they do sign up to your email list. An eBook, video training, access to exclusive content, or anything that gives them that sense of exclusivity is going to get you more subscribers.
4. Focus on Just One Call-To-Action
A call to action is basically you telling your reader to make an action. That could be clicking a link, signing up to a different page, or buying a product. They could be phrases like, “Get a free consultation” or “Click here to join now.” The problem most people have is not knowing how to do it right or doing too much. Focus on having just one call to action in each email you make, because doing it too many times and trying to make them do different things all at once can make it difficult.
Focus on creating a sense of urgency in your emails. Telling people to take action within the next 24 hours because the deadline is about to hit is a great way to get people to make a decision fast. Adding urgency is just one skill of copywriting, but doing it right can increase your conversion rates overnight.
6. Develop Your Copywriting Skills
While creating urgency is a powerful tactic, you need people to open the email first and read every part to get to the last few sentences. Developing your copywriting skills will skyrocket how you write your emails. Everything from your subject line to your opening header at the top of the email, they all need to reel people in to continue reading.
7. Personalize Your Emails To Every Consumer
Saying the word “you” a lot in your emails can be a very strong way to connect with your readers. Making sure to ask for their name in the sign-up sheet and utilizing that in every email is a good way to better personalize each email.
8. Utilize the Power of Cliffhangers
Cliffhangers are oftentimes used to describe the end of an episode where the story is left leaving you hanging and yearning for more. The same can be applied to your email marketing strategies where you talk about upcoming projects, provide valuable content that you won’t share until next week, and when you explain what the future holds without revealing everything.
9. Integrate Your Social Media Outlets With Your Email List
Most of your readers are on social media. People don’t make buying decisions from one source. Research shows that people need to see an ad about a product at least four to five times before they make a purchase. Ask your email subscribers to follow your brand’s accounts on Facebook, Twitter, Instagram, and all the socials. You can get them to do so by offering discounts and other exclusives by doing so.
10. Re-engage With Your Inactive Email Subscribers
Nothing is wrong with trying to reach more people and garner more subscribers, but you need to nurture who you currently have. That starts with properly re-engaging with your current subscribers. Asking people either to sign up to another list or simply providing current subscribers with an offer that nobody else can redeem are both good ways to reignite your list.
This new year is the time to start taking your business to the next level. These tips will skyrocket your conversions and help improve your overall marketing tactics in the world of email marketing. Just a few tweaks can make a world of difference to how your readers react to the emails you send. Still thinking of what next to do? why don’t you contact us today and we will be happy to help you improve your email marketing strategies.